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Hi, Zac here from Fusebox Ventures (formerly Social Startup Labs) 👋

This month, we’re diving into something very special.

Before we start, a quick disclaimer:

We’re not affiliated with this brand, have never bought from them, and don’t know them personally. But their marketing?

👉 It’s genius.

If you sell products online, this walkthrough is for you.

You’ll learn exactly how to automate your customer journey, increase repeat purchases, and build loyalty, without lifting a finger.

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🕰️ Meet Modserra.

A US-based watch brand that modifies Seiko watches to emulate luxury names like Rolex, Patek Philippe, and Cartier.

Their product shots are slick. Their branding is polished.

But their real secret?

Every part of their marketing funnel is automated.

Let’s break it down 👇

1. The Ad that starts it all.

This isn’t just another “buy now” ad.

ModSerra’s first touchpoint focuses on value exchange. Not selling.